Cosmetic Dentistry
Smile Design in West Hollywood
Create a balanced, natural-looking smile tailored to your features.
Your smile should feel like it fits you—not like a template. Smile design is a personalized approach that blends art and dentistry to enhance shape, symmetry, color, and overall harmony. At Smile Lounge, we carefully plan every detail to create results that look refined, natural, and confidently yours.


Your Smile. Your Lounge. Your Confidence
Smile Design at Smile Lounge
Smile design is a comprehensive approach to improving your smile through a carefully planned combination of treatments. At Smile Lounge in West Hollywood, we focus on creating harmony between your teeth, gums, and facial features—resulting in a smile that looks natural, balanced, and uniquely yours.
How Smile Design Works
Every smile is different, which is why smile design starts with a detailed evaluation of your current smile and your ideal outcome. We assess proportions, alignment, color, and overall symmetry to build a customized plan that enhances both aesthetics and function.
- Comprehensive evaluation of teeth, gums, and facial features
- Digital planning to assess proportions, symmetry, and alignment
- Customized treatment plan combining cosmetic and restorative options
- Multi-treatment approach including veneers, whitening, bonding, or Invisalign
- Precision-driven process focused on natural, balanced results
Benefits of Smile Design
Smile design offers more than a single treatment—it provides a complete transformation that enhances both appearance and confidence.
- Fully Personalized Results Designed specifically for your features and preferences.
- Balanced Aesthetics Improves symmetry, proportions, and overall smile harmony.
- Natural Appearance Results are refined and polished without looking overdone.
- Long-Term Confidence A well-designed smile can positively impact how you look and feel every day.
Is Smile Design Right for You?
Smile design is ideal for patients looking to address multiple cosmetic concerns or achieve a more comprehensive improvement. Whether you want subtle refinements or a complete transformation, a personalized consultation will help determine the best path forward.
At Smile Lounge in West Hollywood, we take a thoughtful, detail-driven approach to every smile. Schedule your consultation to explore what’s possible and start designing a smile that feels like your best version yet.
Summary
Smile design at Smile Lounge in West Hollywood, California is a personalized cosmetic plan that improves the shape, symmetry, and color of the smile as a whole. Dr. Sherwin Matian combines treatments such as porcelain veneers and professional whitening to suit your features. Schedule an appointment by calling (323) 676-1843.

Smile Design FAQ
- What is smile design?
- Smile design is a comprehensive, personalized treatment plan that combines cosmetic and restorative dentistry procedures to improve the appearance, symmetry, and proportion of your smile. At Smile Lounge West Hollywood, Dr. Sherwin Matian evaluates tooth shape, gum contour, facial proportions, and lip dynamics to create a treatment sequence tailored to your aesthetic goals and oral health needs.
- What treatments can be included in a smile design?
- Depending on your goals, a smile design may combine porcelain veneers, teeth whitening, dental bonding, Invisalign® clear aligners, gum contouring (gingivectomy), dental crowns, and dental implants. Dr. Matian selects the combination that addresses your specific concerns — whether that is tooth color, alignment, spacing, gum symmetry, or missing teeth — and sequences treatments for the most efficient and predictable outcome.
- How long does a full smile design take?
- The timeline varies based on the complexity of your plan. A straightforward combination of whitening and veneers may be completed in two to four weeks. Plans that include Invisalign or dental implants can take several months. During your consultation, Dr. Matian provides a phased treatment timeline so you know what to expect at each stage.
- Will my smile design results look natural?
- Absolutely. The goal of smile design is to enhance your natural appearance — not create a uniform, artificial look. Dr. Matian considers the golden proportion, your facial midline, tooth-to-lip relationship, and gingival display when planning the final result. Digital mock-ups and temporary restorations allow you to preview and approve the design before any permanent work begins.
- Is smile design only for dramatic transformations?
- No. Smile design is scaled to your goals. Some patients want a subtle improvement — evening out two slightly uneven front teeth with bonding, or whitening and reshaping a single chipped incisor. Others pursue a full-arch makeover with veneers and gum recontouring. Dr. Matian builds a plan that matches the level of change you are comfortable with.
- How do I know which treatments are right for me?
- During your consultation at Smile Lounge West Hollywood, Dr. Matian takes digital photographs, X-rays, and intraoral scans. He evaluates your tooth structure, bite, gum health, and facial aesthetics, then discusses your goals and budget. From there, he presents a customized plan with treatment options, timelines, and costs so you can make an informed decision.
- Does smile design address function as well as appearance?
- Yes. A well-executed smile design improves both aesthetics and occlusal (bite) function. Misaligned teeth, uneven contacts, and worn enamel affect how you chew and can lead to TMJ discomfort and premature wear on restorations. Dr. Matian ensures your final result is not only beautiful but also functionally balanced and long-lasting.
- How do I get started with a smile design consultation?
- Call our West Hollywood office at (323) 676-1843 to schedule your personalized consultation with Dr. Matian. He will walk you through the full process, answer your questions, and help you envision the smile you want. Smile Lounge is located at 8704 Santa Monica Blvd. Suite 201A, West Hollywood, CA 90069.
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